Wednesday 26 October 2011

H&M and The Girl With The Dragon Tattoo


We've all seen how a movie franchise can turn themselves into a global brand (I myself have a choice few Team Edward pieces).  The Girl With The Dragon is set to be the latest movie to do this by teaming up with H&M for it's own clothing collaboration.

The books, based on Stieg Larsson's best Millennium trilogy, centers around Skinny computer hacker Lisbeth Salander (played by Freddie Kruger's Rooney Mara, below) a 20 something young women who is described as having the 'body of a 12 year old boy' and to those who have read the books, known for her leather jacket with rivets, heavy boots and overall grungey and punk appearance.


Not only is this highly anticipated movie directed by one of the best, David Fincher (of The Social Network and Fightclub fame) but the costume designer was none other than Trish Summerville, who dresses celebrities as far apart as Dita Von Teese to Ciara and Topher Grace to Steven Tyler.

The range will put a twist on 30 pieces of the retailers Divided range, giving them that hard, urban twist that we will see in the upcoming films, due for release on Dec 26th.  Expect lots of ripped denim, leather jackets and accessories such as knitted snoods and backpacks.

It will launch in the UK on Dec 14th, as well as 180 location worldwide and online, after it's debut in Paris on November 28th.  If you haven't yet read the book I suggest you go out and buy a copy now.