Friday 9 September 2011

BCBG Maxazria S/S 2012





BCBG Max Azria kicked off New York fashion week yesterday with a mixture of bold brights with neutral accents carrying forward the trend of colour blocking that proved so popular this summer.

The brand, who are well known for being heavily dominated by their feminine designs, showed a collection of feather light and sophisticated dresses with an urban edge. 


The collection featured a pallette of bright orange, yellow and blues with bold aztec and geometric prints.  Dresses had peek a boo shoulder, slits and cutouts, styles that suit any sillhouette.  The models walked out with flawless make up and slicked back hair.



Whilst primarily known for their dresses, the brand also threw in a couple of jumpsuits and styled trousers, still featuring the blocked pallette, and successfully re creating the popular sportswear trend the designers were looking for.  




With a FROW consisting of fashionistas such as Rachel Zoe, Sophia Bush and Louise Row and after such a disastrous summer in 2011, this show definitely created the desired airy feeling of hope some of us had been hoping for.

See the show here: