Monday 28 November 2011

Topman's New Generation



Despite it's parent company hitting headlines last week for a 40% slide in profits and the rumored closure of 250 stores in the next three years, it seems Topman are still going from strength to strength, this weekend saw the announcement that the menswear brand is launching their own online magazine - Topman Generation.

Topman's design director stated "The magazine is the perfect vehicle for us to actively engage with our customer. Visually stunning and informative fusing all aspects of modern culture into an indispensable monthly showcase Topman Generation launches Topman into a new era"

The digital magazine, to be launched on Wednesday will be accessible all over the globe and will offer a tool enabling customers to buy products worn by celebrities as well as articles with stars such as Kristen Dunst and Seth Rogan set to feature.