I'm still waiting for my Versace for H&M delivery and still bidding frantically to get my hands on that waistcoat whilst H&M themselves are busy announcing their latest collaboration - with Italian fashion power house Marni.
The range is set to hit 260 H&M stores next year in March (Sounds far away but remember, it's practically 2012 already!!) , as well as online for both men and women. Founder Consuelo Castiglioni joins Donatella Versace making it clear that the range will be reminiscent of Marni previous collections offering an accessories line that offer the chunky necklaces that have helped give the brand its luxe boho vibe.
Judging by the pictures released, the range with continue with the brands well known relaxed silhouettes, fabrics and bold print on print designs that have become famous with celebrities such as Sarah Jessica Parker and Anna Wintour herself.
Whilst sales at H&M were announced to have fallen three % in the three months ending August 2011 on a like for like sales, H&M creative advisor is positive that the collaboration will help boost sales, stating “We all love the collection here at H&M and we believe that our customers will do the same, Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way The collection will arrive in stores at just the perfect time, as a lovely statement for spring“
If, like me, you cant wait the three months, you can check out the teaser video below.
