David Beckham is to release a bodywear range in association with H&M. The line, which is not a collaboration but more a long term distribution partnership - think Kate Moss for Topshop, will be available in over 1800 stores and 40 countries in time for Valentines day next year.
David Beckham, who has been designing the range with his design team for the best part of a year said that he chose H&M as they have the right 'vision and capability to distribute the product globally' and that the retailer seemed like the 'perfect partner'.
The line is scheduled to go on sale on February 2nd 2012 and is exactly the type of partnership that will make Becks as iconic as his wife.
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