This summer has seen the rise of high fashion on the British highstreet, with Tom Ford and Isabel Marant both opening their first UK stores and it being announced yesterday the London is officially the fashion capital of the world. Well today we have one more to add to that list. Yes the secret is out....American brand Victoria's secret is finally coming to the streets of London.
The world renowned lingerie brand have announced that they will be opening their UK flagship next summer, on London's New Bond Street, rumoured to be along with another two UK stores in the following months, as the first part of their global expansion plan.
The lingerie store was founded back in 1977 by Roy Raymond after he discovered he was too embarrassed in underwear stores to buy his wife gifts. It has since then become one of the most famous lingerie brands in the world after the high profile theatrical fashion show and has since launched the career of many high profile models such as Rosie Huntington - Whiteley, Miranda Kerr and Giselle.
