Last month it was announced that Marks and Spencers were letting go of their celebrity packed adverts after being criticized for filling adverts with glamorous and famous girls pretending to be normal whilst dancing on yachts and the like. It was then assumed that the high street chain was on a cost cutting mission and had decided to replace the faces of stars such as Danni Minogue and Myleene Klass with more wholesome characters, staying true to represent the brands loyal yet older clientele.
Today it has been revealed not to be the case at all. The British retailer has in fact gone a step in the other direction, and hire perhaps two of the most glamorous celebs around at the moment - Hollywood A listers Rosie Huntington-Whiteley and Ryan Reynolds.
Marks and Spencers executive director told the Daily Mail that 'Rosie and Ryan are the perfect fit for Autograph - beautiful, exclusive and absolutely contemporary. On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery.'
The couple will represent the brands Autograph range, whilst stars such as David Gandy and Molly from The Saturdays have been hired to front the campaign for Collezione, whilst previous stars Jamie Redknapp, Lisa Snowdon and Twiggy will remain part of the companies future campaigns.
The Autograph campaign goes live across stores nationwide tomorrow.
