Miranda Kerr becomes the latest face of H&M

Considering H&M are launching their first Australian store later this year it's hardly surprising that the brand have chosen the countries hottest supermodel to front their SS14 campaign. 

Joining the likes of Gisele, Vanessa Paradis and Amber Valette the former Victoria's Secret model announced via social media site Instagram that she will be the face of this years summer launch, a campaign that last year had superstar Beyoncé fronting it. 

The latest campaign is set to coincide with the retailers Australian debut which will see one of their largest stores in the world open in Melbourne. The first campaign images are expected to be launched in March. 

Look of the Week: Miranda Kerr

 

She may have been visibly missing from this years Victoria's Secret show,  but former Angel Miranda Kerr seemed to not be too perturbed compared to the rest of us when she stepped out in Tokyo in a stunning monochrome Michael Kors gown and Bulgari diamonds.  Nor would you notice she'd recently announced a split with her husband of three years with a smile that would dazzle any.  If only the rest of us could handle our problems with our head held so high.

Victoria's UK Secret

This summer has seen the rise of high fashion on the British highstreet, with Tom Ford and Isabel Marant both opening their first UK stores and it being announced yesterday the London is officially the fashion capital of the world.  Well today we have one more to add to that list.  Yes the secret is out....American brand Victoria's secret is finally coming to the streets of London.

The world renowned lingerie brand have announced that they will be opening their UK flagship next summer, on London's New Bond Street, rumoured to be along with another two UK stores in the following months, as the first part of their global expansion plan.

The lingerie store was founded back in 1977 by Roy Raymond after he discovered he was too embarrassed in underwear stores to buy his wife gifts.  It has since then become one of the most famous lingerie brands in the world after the high profile theatrical fashion show and has since launched the career of many high profile models such as Rosie Huntington - Whiteley, Miranda Kerr and Giselle.