News surfaced today that Levi have pulled their current and first ever global advertising campaign from the UK after it was seen to 'glorify' the recent violence that has swept throughout the country.
The advert, entitled 'Levi's Legacy' which features a young man squaring up to riot police whilst the voiceover says 'You're Marvelous' and ends with the words 'Go Forth', was withdrawn after airing on Facebook on Tuesday night.
A representative for Levi told the press ''We are deeply disheartened about the unprecedented events taking place in the UK at the moment and which have impacted communities across the country, while 'Go Forth' is about embodying the energy and events of our time, it is not about any specific movement or political theme, it is about optimism, positive action and a pioneering spirit. Out of sensitivity for what is happening in the UK, we have temporarily postponed our cinema and Facebook spots in the country"
