Not content with the collaboration of 2011 which saw H&M's website crash and the scarves originally priced at £24.99 now selling on eBay for almost a hundred pounds, Versace today see the launch of their cruise collection for the Swedish brand.
The original collection was inspired by the old Versace archives, particularly from the days of it's eponymous founder, the late Gianni Versace, with plenty of studs, bold colours and quirky prints. The cruise line is an altogether more feminine and, ahem, fruity line.
Modeled by Abbey Lee Kershaw the line for women carries Kaftans, bikini's and sandals, whereas the menswear contains shirts in bright hues and pleated shorts.
The range is now sold exclusively online in the UK, lucky for some considering that two security guards in Hong Kong where hospitalised after 2011's launch - despite rules that the retailer put in place.
I'm pinning my hopes on some of the fruitful pumps, lets hope the website stands.