Most Spring Summer campaigns are bursting with colours, but then, when has Chanel ever conformed? With Lagerfeld behind the lens, Carine Roitfeld on hand to do the styling and with Saskia De Brauw and Joan Smalls doing the modelling, this campaign was always going to be a cut above the rest.
'The campaign is all about athletics and the sea' Lagerfeld told WWD back in October 'It's modern sportif and black and white '. Chanel's campaigns have always stood out due to the natural lighting, flawless models and overall parisienne elegance, and with the Olympics coming to London this summer, the athletic leaning is certain to make this campaign as successful as all the rest.
