I might be down under where the sun refuses to do anything but shine, but even I can't ignore that hopeful spring feeling us Europeans always experience this time of year, as soon as the nights begin to shorten. Each of us experience something different that ignites this feeling inside of us. For my sister it's the sound of people mowing their lawns, for myself however it's seeing the new season fashion campaigns.
From Kristen Stewart's new Chanel ads to the Kate Spade collection featuring Karlie Kloss, summer campaigns never fail to instill a renewed sense of passion within me. One that has particularly resonated over the past few years is H&M's New Icon campaigns. What's not to love, four world famous models, exclusive new music and clothes that'll usually see you through the next few summers.
This year see's H&M launch summer with another four world famous models - Adriana Lima, Doutzen Kroes, Natasha Poly and Joan Smalls.
Pernilla Wohlfahrt, head of design at H&M describes the new line as - "everything I love about the summer - bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends"
In keeping with previous New Icon campaigns the television advert, shot by Lachlan Bailey, will debut on April 30th, set to DJ's Axwell and Ingrosso's (Swedish House Mafia, if those names sound familiar) new track 'Sun is Shining'
