Saturday, 5 October 2013
Jimmy Who?
Tamara Mellon may not be a household name for many people, but for those of us in the know, she is literally one of the most important people in fashion. The women who spent 15 years at the helm of one of the worlds greatest luxury footwear labels - Jimmy Choo, (she stepped down from her role in 2011) has never made it a secret that she and co founder Jimmy Choo weren't exactly the best business partners the world has ever seen, but now she has gone one step further by revealing details of their working relationship in her new autobiography 'In My Shoes'.
So far as the public are concerned, Jimmy Choo himself designed the shoes, as well as lending his name to the brand and Tamara was the women who built the brand into the global powerhouse that it now is right? Wrong. In an interview on the Today shoe, the 46 year old made the confusing statement that the Malaysian Choo never actually designed anything for the brand. “The original idea was for Jimmy to design the collection and I would run the operations of the business, but it soon became very clear that Jimmy’s skill was in making shoes. He’s a cobbler.” She then went on to say she turned to the 'cobblers' niece and together they sketched a range of Mellon's original ideas from inspiration gained from places such as Portabello Market.
In all fairness, Choo himself has not been a part of the brand for over ten years now, but the fact that the man the company is named after never actually had a hand in pretty much anything to do with making the brand what it is kind of makes the whole seem a little fraudulent, right?