H&M host Isabel Marant party in Paris

Whilst it's launch may still be over two weeks away, the folks at H&M decided to drive us further into a Marant frenzy by hosting a launch party for the collaboration in Paris.  Attended by the likes of January Jones, Fieda Pinto and Audrey Tatou, the party was a far cry from previous launches hosted by the brand with the designer herself stating “We wanted to present the collection in a way that felt real and casual, not a red carpet extravaganza: this is how I see my work. I design for everyone".

Whilst the stars in attendance could hardly be deemed normal people, it certainly was nice to see the clothes finally styled on someone other than the heavily photoshopped models who appear in the campaign.  Slumdog Millionaire star Frieda worked the geometric look by teaming the embellished trophy jacket with a printed skirt whilst French actress Audrey Tatou layered the grey wool mix coat over the ankle grazers, representing the brands androgynous aesthetic perfectly. 

Lang Loves London

Wow, it really does seem like high end designers just cant enough of the streets of London.  So far we have had Tom Ford, Isabel Marant and Victoria's Secret announce plans to open in the capital of England.  

Today, further news announced that the Austrian fashion brand is joining the ranks of fashions finest and launching it's first UK store in London's Notting Hill next month.  The store, which is to fill an 800 sq ft store on Westbourne Grove, will be the first of the brands free standing stores in Europe.  The fashion house, which is known for its minimalist yet severe designs, has said that the store will contain pieces from the A/W 11 collection against a backdrop of natural materials.

Honestly, this, coupled with Victoria's Secret's opening, I think I'm going to explode with excitement.

Officially Fashions Finest - London

London has officially taken over New York and Paris as the Fashion Capital of the world.

Statistics were released today from the Global Language Monitor (a company based in Austin, Texas that analyzes trends in the worlds languages - particularly English) that show that Fashion greats such as Kate Middleton and Alexander McQueen have helped us claim the top spot after coming in third last year.

Figures also revealed that Milan had once again entered 4th position, showing that the most famous fashion capitals gained top positions with NYC coming in second and Paris 3rd.  Hong Kong has dropped from 2 to 6, but is still the most fashionable place in Asia.  Berlin also entered the top 10 for the first time, making Europe the most fashionable contintnent.

See the top 10 here.

1. London, England

Up from 3rd The home of many of fashions finest, from Kate Moss to Robert Pattinson.  it was the Duchess of Cambridge and Alexander McQueen that helped solidify us at the top spot.

2. New York City, USA

Down from 1st. The City that bought us Diane Von Furstenburg and Sex in the city.  But we have Kate and McQueen.

3. Paris, France

Up from 4th.  The city that all of us fashion lovers adore for Chanel and Isabel Marant to name a few, but maybe the media feel have fallen off of the fashion scale.

4. Milan, Italy

Up from 6th, putting the most powerful fashion cities back in the top four.  Home of the late Gianni Versace and Miuccia Prada.

5. Los Angeles, USA

Held Position.  The City that bought us Lauren Conrad and Whitney Port through the medium of The Hills.  Maybe if they hadn't also condemned us with Heidi & Spencer they'd have a higher position.

6. Hong Kong, China

Although down from number two, the Chinese city is again the most fashionable Asian city which has bought us designers such as John Rocha.

7. Barcelona, Spain

The 16th most visited and most 'liveable' city in the world which has bought us one of the most famnous football teams in the world as well as sights such as the Torre Agbar (below) has moved up 3 places from 10.

8. Singapore, Malay Peninsula

The republics first entry into the top ten after coming in at number 15 last year.  The 'gateway betweeen east and west' is home to the Textile and Fashion Federation.

9. Tokyo, Japan
Another new entry in the top 10 after only finishing 14th in 2010.  Tokyo is well known for having the largest metropolitan economy in the world as well as being the setting for many Hollywood/Japanese style horror films, from Godzilla to Kill Bill.

10.  Berlin, Germany

Up from 18, Berlin is one of the 16 states and capital of Germany and most famous for the wall built to seperate the East and West of the city in 1961 and the street art that covered the wall before it was torn down.

Isabel in England

This summer, fashion's Mr Perfectionist Tom Ford announced he was to open his first British store in Harrods, London.  This week Isabel Marant announced she is to do the same.

The French designer, who already has stores in France, NYC, Beijing and Beirut, is to open her first British store on Mayfair's Bruton Street, which is already graced by fashions finest - the likes of Diane Von Furstenburg and Stella McCartney.  The 3500 sq foot space has been taken over from the Haycon Gallery.